Must-Read Tips for Buying Jewelry Online

October 29, 2008 | By | 2 Replies More

In today’s increasingly busy world, consumers want to find exactly what they are looking for as quickly as possible. For many, online stores are the perfect shopping solution – search engines find what you’re looking for in an instant, and stores are open 24 hours a day. In mere minutes you can check out three different stores and find the perfect pair of sapphire earrings for your holiday party. But with the click of a mouse, we are also revealing our payment information to an unknown source – an act that requires a great amount of trust. How do we know who to trust in the faceless world of webpages? Simply follow our top two tips for online jewelry buying, and feel secure making your beautiful new purchase:

1. Only Buy From Reputable Online Jewelers

How does one determine if an online jewel is reputable? Look for the following:

Better Business Bureau Standing:

All established online retailers should be in good standing with the Better Business Bureau.  If the website does not disclose this, visit the Better Business Bureau website and search for the company. Many online retailers have numerous complaints filed against them, so always check before making a costly mistake.

Involvement with Trade Organizations:

Jewelers who are committed to their business are involved in their industry and usually belong to trade organizations. Preferably they are members of a well-recognized organization such as the Manufacturing and Jewelry Suppliers of America (MJSA).

Number of Years in Business:

The longer the jewelry store has been in business, the better. Unreputable business cannot survive online; they will eventually fail or be shut down. Successful online business thrive due to word of mouth, repeat customers, and great products.


2. Only Buy From Online Jewelers with Great Customer Service

Successful businesses value the customer, and quality customer service is a surefire way to guarantee a great jewelry buying experience. Make sure the online jeweler provides:

Contact Information:

There should be an email address as well as a phone number listed. Otherwise, there is no one to contact if you do not receive your purchase or if there is something wrong with it.

A 100% Jewelry Guarantee & Stellar Return Policy:

Online jewelry retailers should give customers a minimum of two weeks to return jewelry for a full refund, though thirty days is even better. Be careful of some online jewelers who only give store credit for returns, and always read the jeweler’s return policy before your purchase.

As long as you follow these simple guidelines, buying your jewelry online is a wonderful way to find the perfect piece at a great price. And remember, Apples of Gold meets and exceeds all of the criteria above to create the best possible shopping experience for their customers.

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Category: Jewelry Tips

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  1. Finding Her the Perfect Engagement Ring - Apples of Gold Jewelry | November 12, 2008
  1. Great tips! Especially #1 b/c sometimes I forget to check for the little things that could keep me safe when shopping online. I also totally agree the #2.. if they are willing to be available beyond email and faqs.. then that’s a huge relief for consumers.

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