Of the styles that we added, we’ve received an immediate response in the way of sales from our customers on certain cross pendants that have really stood out. Included among the best sellers are Apples of Gold’s Plain Polished Cross Pendant in 14K Yellow Gold (shown above / left) and the Beveled Latin Cross Pendant in 14K Gold (shown below / right).

Other new cross styles that stand out are the Bottonnee Cross Pendant in 14K White Gold and the Flower Cross Pendant in 14k Gold.

Cross pendants have always been an Apples of Gold favorite, since we are a Christian-based company. The Apples of Gold name is taken from the Book of Proverbs: “A word fitly spoken is like apples of gold, in settings of silver” (25:11).

While Apples of Gold’s jewelry collection is not limited to only gold crosses, we take special care and pride in selecting crosses that will be glorify our LORD and be a blessing to our customers.

At Apples of Gold, we also make sure to price everything with value in mind. All of our prices are well below retail (at an average of 40% savings). Each order also comes with free shipping and our extended 45 day return policy.

Be sure to view our mens crosses and womens cross pendants for a wide selection of beautiful gold crosses at affordable prices!

As of the close of the last business day (April 6, 2012), gold closed at $1,634.10 per ounce and platinum closed at $1,602 per ounce. A year ago, the same date, gold closed at $1,461.50 per ounce and platinum closed at $1,808 per ounce. The gap between the metals was narrow enough back then for us to take notice, but gold remained in its placed as 2nd place to platinum (as it has historically, since platinum is rarer than gold). The gap has now closed (as it has a few times in the past), as gold prices have increased beyond what many of us in the jewelry industry are comfortable with.

Does this mean that platinum jewelry will now be cheaper than gold jewelry? Hardly. See: Why is Platinum More Expensive Than Gold Jewelry to find out why platinum persists as the more expensive metal as far as “finished jewelry” is concerned.

How Does This Effect Jewelry Prices?

As a retail jeweler, Apples of Gold, unlike investors and gold-hounds, wants all precious metals prices to come down. Why? Wouldn’t that help our inventory to become more valuable? Hardly, since most online jewelers stock very little to no inventory. As precious metals prices increase, costs also increase from suppliers and manufacturers, and thus the retail price of jewelry also goes up. This has little advantage for online jewelry retailers, like Apples of Gold, since increased prices means a harder sale.

That is why Apples of Gold has remained true to its value-based jewelry pricing methodology. Our intended mission as a jewelry company, has been and and continues to be to offer quality jewelry at affordable prices. We started Apples of Gold with the intention of charging about 40% below standard retail, once we evaluated how much margin we need to make to be profitable as a company, while providing the best possible value to our customers.

Where is gold and platinum prices headed? No one knows (and we hope you don’t believe all those radio & tv ads about how high the price of gold is bound to go!) All we can guesstimate is that as the U.S. and world economy improve, precious commodities such as gold and platinum should decrease in price. Not only are precious metals investments a type of hedge funds to protect an investor’s portfolio from downswings in the stock market, but as the price of gold and other precious metals stop looking as attractive to investors as they do now, gold funds start to become less popular in the minds of not only professional investors and day traders, but also in the minds of the average mom and pop investors, and metals prices start to stabilize and come down again to a more reasonable rate.

With the gap closing between platinum and gold jewelry, Apples of Gold remains steadfast in our stated mission to provide value. We hope you will think so too. Compare us to both offline and online jewelers and you will see that the difference in our jewelry is not the quality, but the price.

Related Post: Understanding the Price of Platinum Jewelry

Related Categories: Platinum Wedding Bands, Design Platinum Wedding Bands, Gold Wedding Bands

The highlights include the Carved Celtic Wedding Bands in white gold, two-tone, and yellow gold (above/left in two-tone gold). Each ring consists of a deeply engraved / etched celtic knot design set in a 7mm gold band.

Another favorite: the Celtic Heart Wedding band features a continuous heart-shaped Celtic knot pattern etched out of a 7mm wide band. The Celtic heart ring is also available in two-tone gold, sterling silver, and platinum.

Among some of Apples of Gold’s classic celtic wedding bands that have topped the charts over the years include: the Caedmon Celtic wedding band and the Bowen Celtic wedding band in 14k white gold.

For a very unique celtic wedding band in an alternative metal, the Celtic Blue titanium wedding band from Apples of Gold has been our best selling wedding band overall for the past three straight years.

View Apples of Gold’s celtic wedding bands for a quality selection at an affordable price! All Apples of Gold jewelry items also include a 45 Day return policy & free shipping!

18K gold wedding bands are popular both in the U.S., but especially with our international customers, such as our faithful visitors in the United Kingdom and other parts of Europe, where 18k gold is the norm.

The highlights of the new 18k gold bands that we added today include:

The 18K Gold Sculpted Celtic Wedding Band (above/left) – This ring is among our favorites: it features uniform, endless Celtic knot-work etched deeply into an 18k gold 7mm band with a contrasting polished and satin-finished surface. Celtic wedding bands are among another of Apples of Gold’s top wedding ring categories.

The 18k white gold carved paisley wedding band, featuring an intricate carved paisley design on a 7.5mm wide band. Paisley wedding bands, in general, have proved to be a popular Apples of Gold wedding band category.

Another favorite: The Circle Motif Wedding Band in 18K Gold. Concentric circles form the etched-out design in this 8mm wide 18k yellow gold band. Circular lines radiate from the edge of this band towards the center creating a unique, contemporary design. Although Apples of Gold specializes in a lot of vintage rings designs, we also offer a unique collection of modern wedding bands, like this one.

All of the above wedding rings are also available in 14k gold, as well as a selection in sterling silver as well as 950 grade platinum.

We think Jen did a great job! We’d love your feedback also!

- Join the Apples of Gold facebook page to receive jewelry updates, new product additions, as well as the occasional coupon or discount code from applesofgold.com

Help us by sharing this page and our facebook page with your friends!

There is a new social site out, called, Pinterest. Perhaps you’ve heard of it. We happen to like them.

A lot of Apples of Gold visitors are re-posting our jewelry on Pinterest, which helps gain more exposure for our brand.

There is another type of person that we also like: the social network affiliate marketer. So we thought, let’s join hands and all help each other out.

Apples of Gold is looking for quality affiliate marketing gurus to post our products on places like Pinterest, Facebook, Twitter, Digg, and other top social marketing networks.

Join the Apples of Gold Affiliate program at Google Affiliate Network or Shareasale and start posting today!

Each sale you earn through your social marketing efforts will mean added revenue for you!

Learn more about the Apples of Gold affiliate program @ jewelry affiliate program.

Apples of Gold Affiliate Program Details 

- 5,000+ jewelry items available in a product feed.

- Average ticket of $500 per sale (items range from $50 – $10,000)

- 7% Commission

- Free shipping on all orders (helps conversions)

- 30 Day Cookie

- Customizable programs available for motivated affiliates.

We hope you’ll join us in making Apples of Gold a household name among jewelry enthusiasts and those about to get married! Have you seen our wedding bands? Take a look. One of our best selling items and great for reposting on social marketing sites. Among our other best sellers see our vintage rings category, our gemstone rings, and gold crosses.

We also carry an assortment of unique jewelry items, such as black diamond rings and blue diamond rings. Our sterling silver jewelry also is developing, but hot!

Feel free to contact us with any questions, ideas, problems, concerns, anything. We’d love to hear from you!

PS. Apples of Gold is no way in cahoots with Pinterest and hopefully they won’t try to sue us over this. So I’ve added this disclaimer. Thanks!

Fine jewelry online retailer, Apples of Gold (applesofgold.com), hires a new affiliate manager to enhances its jewelry affiliate program.

Having an affiliate manager is an immense improvement to Apples of Gold’s affiliate program. There will be a dedicated team of managers who are looking at our account daily and finding ways to help our existing affiliates increase their sales, while also recruiting new affiliates into the program. By providing new banners, weekly newsletters, best sellers’ lists, and communicating with our affiliates regularly, we hope to create an environment that is not only profitable, but relational, for our affiliate clients.

We encourage affiliates to reach out to us and talk to us about how they plan to promote our website. There are also incentives for high-quality, high-traffic sites that give us targeted, top placement on their networks.

Affiliate sites that can benefit the most are blogs and content sites, wedding and fashion sites, consumer review sites, shopping comparison portals, and other creative web-enthusiasts who can provide Apples of Gold with new exposure and showcase our products in areas that we currently are not advertising.

Anyone with a website or a social network can join. If you have a blog or a facebook page, you are a perfect candidate for the Apples of Gold affiliate program. Just sharing our products with friends on your social networks can earn you money if those friends end up making a purchase.
Commissions start @ 7% of the total sale – and with jewelry and wedding rings averaging $500 per sale or more, the commissions can quickly add up for a site that has the know-how, the visitors, and is able to give Apples of Gold top/prominent placement within their network. Some jewelry items sell for $1,000 – $5,000 or higher, giving serious affiliates the potential of earning high commissions.

In addition, Apples of Gold is always adding new jewelry items, such as argentium silver wedding bands, blue diamond rings, and an assortment of wedding bands.

We hear you. So we had the idea to create a few pages of special jewelry items that make great gifts. We call this section “Jewelry Gifts.” Browsing these pages will allow you to see our most present-ready pieces or help fuel your imagination to do a little more focused searching. These pieces range in style and price point—there’s a little something for everyone.

For example, the Byzantine Bracelet shown above is the perfect choice when you need the perfect gift. This piece, crafted of 14k gold is heirloom quality—sturdy, durable, and with a beauty that is designed to last for generations. The classic, intertwining pattern appeals to women of all ages.

Simplify your Christmas shopping—browse Apples of Gold Jewelry Gifts!

One of the advantages of owning your own business, I told him, rather than working for a big company, is that you can talk about God freely. Most companies, when it comes down to the bottom line, are there to make money. We are not exempt: that is our goal also. But not at the cost of sacrificing our underlying values and beliefs. This includes our spiritual views as well as the ethical way in which we approach our product selection, pricing models, and customer service.

We place Scripture on our website, I told him; and even our company name, Apples of Gold, comes from the Bible, from Proverbs 25:11: “A word fitly spoken is like apples of gold, in settings of silver”. The verse continues: “Like an earring of gold and an ornament of fine gold is a wise rebuker to an obedient ear” (25:12).

We believe that our name, Apples of Gold, accurately embodies our line of work; the jewelry reference is clear, and it allows us to glorify God in what we do and to be reminded daily that we must serve our customers with honesty and integrity.

How do you feel about companies and employees promoting their beliefs in the workplace? How do you feel about the Apples of Gold name?

A+ Rating,
View Report.

Better Business Bureau 

Apples of Gold has received no recent complaints at the Better Business Bureau.

Apples of Gold has an A+ rating with the BBB.

Apples of Gold Customer Reviews 

Read what actual customers from Apples of Gold have had to say for themselves. Customer Reviews.

Apples of Gold is an official seller at Amazon.com, participating in Amazon’s Fulfillment by Amazon program as well as being a jewelry member in good standing with Amazon. Read Apples of Gold reviews @ Amazon.

Will Apples of Gold receive the occasional complaint? Yes!  We are, after all, human!

But we will do everything in our power to retain our customers by excelling in our customer service and products.

In order to avoid complaints, we will screen our products and remove any items that continue to exhibit above normal returns or defects. You will find that we care very much about our company reputation and brand!

If you have any questions about Apples of Gold, please contact us!

God bless,

The Apples of Gold Staff!