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Apples of Gold Jewelry will also donate another $300 to the American Cancer Society if we reach 1,000 Twitter followers by the end of Oct. 2009!)

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Gain insight into Apples of Gold’s inner-workings, take part in updates and changes to Apples of Gold as they happen. Hosted by CEO of Apples of Gold, Afshin Yaghtin, posts come directly from him on a weekly basis!

Apples of Gold Jewelry has launched its official Twitter account, at Twitter.com/aogjewelry (@aogjewelry).

Follow us to get daily tweets on featured products, jewelry tips, trends, and fashion, and special jewelry coupons available only on Twitter.

If you have a twitter account, you know how addicting it can be. We will be posting our most unique offers and highlighting some of our personal favorite jewelry pieces.

Obtain insight into Apples of Gold and its inner-workings in a way not available to our customers on our website.

Follow us @ twitter.com/aogjewelry

In creating Starhaven, Donahue’s goal was to create ‘modern day treasures of art’ that women can wear with just about anything. Versatility is another hallmark of the collection. Though crafted from sterling silver, each Starhaven jewelry piece has a high-end appeal that would pair just as well with cocktail dresses as they do with jeans and a shirt. This appeal has helped launch Starhaven as a popular line for women who appreciate the beauty of good design. From the line’s delicate dangle earrings to chunkier sterling silver bracelets and substantial cross necklaces, the line enjoys a distinctly consistent theme that sets it apart from other jewelry lines.

We invite you to explore the lovely, affordable Starhaven jewelry collection in our online store to discover the virtues of its beautiful designs. As a sneak peek, here are a few of our favorites:

Starhaven Sterling Silver Clover Earrings

The sterling silver clover earrings (at top) merge a classic jewelry shape with Starhaven’s vintage swirling designs. The result is an attractive, versatile pair of dangle earrings that can be worn with just about anything.

Starhaven Sterling Silver Cross Charm Bracelet

The Starhaven cross charm bracelet (at right) is designed with unique etched sterling silver links that can be used to adjust the length of the bracelet. Dangling from the center of the chains is an intricately designed sterling silver cross that bears the characteristic Starhaven design.

Starhaven Sterling Silver Filigree Cuff Bracelet

Similar to the Starhaven’s sterling silver cuff (at left) that was a Jeweler’s Choice Award finalist this year, the filigree cuff bracelet is a signature Starhaven accessory. As with all pieces bearing her signature design, the cuff bracelet features a center design symbolizing strength with symmetrical left and right side designs that symbolize energy and balance.

In a time when many others are cutting back, we see this as an opportunity to provide better customer service and selection to make sure we have the best jewelry pieces at affordable prices.  To date we have already added over 700 brand new rings, earrings, necklaces, wedding bands, bracelets and pendants to our already extensive selection. But we aren’t content with stopping there, and plan to add another 300 – 400 exciting new jewelry pieces to Apples of Gold by the end of 2009.

Our new jewelry products are a mix of everything customers love, and range from vintage-inspired engagement rings to handmade modern jewelry by David Tishbi. One of the best ways to stay on top of our latest offerings – besides this fabulous blog, of course – is to sign up to receive our newsletter. Not only do we regularly highlight the best of the new jewelry, we also send special promotional offers on the new pieces.

So not only do you get to check out the latest and greatest, you also receive exclusive money-saving offers. And what could be better than stimulating the economy and updating your jewelry box at the same time? If you ask us, that’s just about as good as it gets.

Apples of Gold Jewelry’s Top Selling Products are now available for sale on Amazon.Com. So if you prefer “Checking Out” at Amazon, have Amazon Gift Certificates, or an Amazon account, you can purchase your favorite Apples of Gold Jewelry items directly on Amazon.

This was an exciting step for Apples of Gold, as not all jewelers are created equal–according to Amazon–and rightly so. In order for jewelers to list items on sale at Amazon, jewelers and their products must be “ungated” for the Amazon jewelry category. In other words, screened and approved by Amazon directly before being allowed to sell on Amazon.

The criterion for listing jewelry on Amazon is “proprietary”, but one can imagine what is required: in order for Amazon to protect its own brand, we can surmise that they take into account a jeweler’s brand, untarnished reputation, and a strict adherence to high quality product lines and customer service. A jeweler must stand above the fold.

In addition to the above metrics, Apples of Gold also qualifies with Amazon’s reputation of “getting a deal” or discount compared to traditional retail prices. Apples of Gold with its value-based pricing methodology fits the Amazon model of value and consistency for high-end quality products.

Apples of Gold’s inherent ethics policy and fine jewelry (Top Sellers) are now available on Amazon for purchase. See an item on Apples of Gold that you isn’t listed on Amazon? Contact us and we’ll have it listed for sale just for you!

About the Award Winning Ring

The gold-rimmed leaf spinner ring is crafted from oxidized sterling silver and features a matte yellow gold rimmed base. In the middle of the leaf-etched sterling silver ring lies a free-spinning thin yellow gold band that transforms the ring from special to extraordinary. It is easy to see why this unforgettable design captured the award, and at under $300 the ring is priced amazingly well.  The great price point makes its win in the $2,500 category even more exciting. If you love the design as much as we do, we suggest snapping it up before it sells out after receiving so much press.

More from David Tishbi 

David Tishbi’s collections are primarily crafted from oxidized sterling silver and accented with gold to create truly special, unique jewelry.  Though the leaf-print spinner ring received the Best Design award, Tishbi has an entire line of delicately handcrafted spinner rings to choose from.

We also love the quadruple gold spinner ring, the hammered 14K gold and sterling silver spinner ring, and the rose gold spinner ring. With such a variety of unique designs to choose from, it’ll be  difficult to choose your favorite.

It is a time for “team building” within our own company as well as strengthening relationships with current suppliers, and discovering new designers. Just being there envelops your senses in the latest and most rarefied fashions to hit the jewelry industry.

As expected, turn-out was much more conservative this year, with turbulent economic news on everyone’s minds and the unfortunate reality for many manufacturers and wholesalers that the financial expenditure of exhibiting, and for some, merely attending the show is no longer feasible (not to mention the scores of jewelers who have closed up shop permanently).

The previous year we had seen about a 30% decrease in attendance (utilizing our keen visual observance) as the first signs of economic trouble descended upon the jewelry industry in 2008. This year, 2009, as I strode the near-empty halls and conversed with fellow observant jewelers, it had seemed that we had not a 30% drop in attendance, but a 30% attendance rate compared to 2008 (in effect 70% or so less people walking the confusing, maze-like halls of the Venetian/Sands Expo where JCK houses its exhibition).

However, the exhibitors in attendance were focused, in jovial spirits, and in a good position to target the healthier jewelers that had made it to this year’s JCK, Apples of Gold, being among them.

After all, if you were able to tend, you were probably doing okay. There is a sense among many jewelers today that if you can ride this barrage of economic difficulties, you will be one of the stronger jewelers left standing.

Our first stop at JCK was with a current supplier that we had brought onboard only 3 months prior: gold and silver jewelry designer, David Tishbi. Their eclectic and unusual collection, handmade in Israel, had been a great hit for us and we wanted to meet them in person to discuss what we could do to improve our already successful endeavor with them.  David Tishbi mixes bold, fashionable designer pieces using nickel-free sterling silver and 14k solid gold and rose gold.

We also met several fashion-forward designers, including Liz Donahue of Starhaven, whose beautiful silver jewelry line will be added to our designer collection, we hope, in the upcoming months, after having made an exclusive agreement to select and feature some of their top selling jewelry pieces on our website (items that can easily co-exist and augment the Apples of Gold brand). I also couldn’t help but pick up one of their pieces for my wife, whose birthday falls a week after JCK ever year (lucky her!)

Along with several other gold jewelry pieces that we had to fill in from manufacturers who either went out of business over the course of the year, or categories that had been previously underdeveloped, we made many potential successful points of contact to fill these categories with new lines of gold pendants, gold bracelets, gold earrings, and many other of the classic gold jewelry lines that are must-have staples for any serious gold jeweler.

A more daunting task: we also have been attempting to source a quality, affordable, socially conscious diamond supply, with conflict-free diamonds from a reliable source. We made some promising strides in securing several suppliers and socially conscious diamonds are now available from Apples of Gold as loose diamonds by request. The greater challenge is securing new lines of socially conscious diamonds in many of our finished pieces also.

To this effect, we met with Unique Settings of New York to bring on hundreds of new diamond engagement rings and semi-mount. Look for a strong and contemporary line of high-end, handmade diamond engagement rings to come from Apples of Gold over the course of the next few months.

With many more opportunities to come this year, Apples of Gold has and will be expanding its jewelry line more this year than ever before. We are thankful that we have been able to do so in light of the current economic climate.

Look for upwards of 700 or more new pieces to come out of Apples of Gold Jewelry in the remaining part of 2009 alone! And with each piece, there will be a pledge of affordability and quality–as well as fine, designer pieces that you will not find at any internet jewelry retailer.

The JCK Las Vegas is a not-to-be-missed event in the jewelry industry, precisely why Apples of Gold will be in attendance. In our effort to stay on top of the latest jewelry trends we will be scouting out the next big styles in jewelry to bring them to our customers.  Top 2009 colored stone trends we’re keeping our eyes out for are vibrantly colored jewel tone gems and muted romantic hues that have been making a splash on the fashion catwalks. Beautiful fashion forward rings, earrings and necklaces will also be at the top of our watch list, as well as unique wedding bands and diamond engagement rings.

Keep checking back with our blog to see some of the new designers and jewelry pieces we have in store. But until then, what happens in Vegas stays in Vegas.