A kiss on the hand may be quite continental, But diamonds are a girl's best friend.
There is no shortage of legend and lore attached to this queen of gemstones—the diamond—and no shortage of ink spilled describing its charm and beauty. From time eternal the diamond has been a universal Read More
Lucky April babies can claim the coveted diamond as their birthstone - much to the chagrin of loved ones trying to buy birthday jewelry on a budget. The in-demand diamond gemstone has been sought after for centuries by mankind thanks to its beauty, sparkle and hardness which, interestingly, are the same Read More
In 1947, a marketing staff for DeBeers coined the phrase "A Diamond is Forever" and it went on to become the best advertising slogan of the 20th century. The message it conveyed could not have been as effective if it referred to something less deserving of the title; the phrase flourished and made Read More