Apples of Gold Jewelry

         


April Birthstone: The Diamond

March 22, 2011 by · Leave a Comment 

A kiss on the hand may be quite continental, But diamonds are a girl's best friend. Leo Robin There is no shortage of legend and lore attached to this queen of gemstones—the diamond—and no shortage of ink spilled describing its charm and beauty. From time eternal the diamond has been a universal Read More

Why A Diamond is Forever

April 3, 2009 by · Leave a Comment 

In 1947, a marketing staff for DeBeers coined the phrase  "A Diamond is Forever" and it went on to become the best advertising slogan of the 20th century.  The message it conveyed could not have been as effective if it referred to something less deserving of the title; the phrase flourished and made Read More