Lucky April babies can claim the coveted diamond as their birthstone - much to the chagrin of loved ones trying to buy birthday jewelry on a budget. The in-demand diamond gemstone has been sought after for centuries by mankind thanks to its beauty, sparkle and hardness which, interestingly, are the same Read More
For centuries, diamonds have been one of the most popular and highly sought-after gemstones in the world. Originally only worn by royalty and the aristocracy, diamonds are now popular with men and women from all walks of life world wide.
Why Are Diamonds April's Birth Stone?
The history of using Read More
In 1947, a marketing staff for DeBeers coined the phrase "A Diamond is Forever" and it went on to become the best advertising slogan of the 20th century. The message it conveyed could not have been as effective if it referred to something less deserving of the title; the phrase flourished and made Read More