Tag: diamond ring history

Why A Diamond is Forever

Why A Diamond is Forever

In 1947, a marketing staff for DeBeers coined the phrase  “A Diamond is Forever” and it went on to become the best advertising slogan of the 20th century.  The message it conveyed could not have been as effective if it referred to something less deserving of the title; the phrase flourished and made Read More

April 3, 2009 | By | Reply More
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