Why A Diamond is Forever

April 3, 2009 by Sheryl Martinez · Leave a Comment

In 1947, a marketing staff for DeBeers coined the phrase "A Diamond is Forever" and it went on to become the best advertising slogan of the 20th century. The message it conveyed could not have been as effective if it referred to something less deserving of the title; the phrase flourished and made Read More

Filed Under: Jewelry History
Tagged: April birthstone, DeBeers, diamond engagement ring, diamond history, diamond jewelry, diamond jewelry history, diamond ring history, diamond rings, Diamond: April Birthstone, diamonds, history of diamonds, history of the diamond, mohs scale, mohs scale of hardness, white diamond