Gold Prices, Retail Jewelry: Apples of Gold Jewelry
Prices, Retail Jewelry: A Golden Deal from Apples of Gold Jewelry
Released August 22, 2006
August 22, 2006 -- The price of gold, even with its peaks and valleys,
has gone up. In fact, it has doubled over the last five years. The peaks
and valleys are the key. The price can fluctuate daily, if not hourly.
Traditional jewelers price items by the "keystone" method. This means
they double or triple the wholesale price of the item. This is the
industry standard for the traditional retailer. There is nothing wrong
with this except that it is expensive.
Apples of Gold Jewelry has its own tradition. This BBB "A" rated
on-line jeweler, because of its very nature, consistently undersells
traditional jewelers by half!
Traditional jewelers are locked into a certain price that they pay for
their inventory. When a dip in gold price does occur, they cannot reflect
it because they have to cover their prior purchase.
At Apples of Gold however, as customer requests come in, "our firm orders
directly from the manufacturer at the price for that day," states
president of Apples of Gold Jewelry, Afshin Yaghtin. "When a dip occurs,
our retail prices reflect the decrease. These savings are passed on to the
customer." He/She Wins.
Because of this same policy, even when the price of gold rises, the
mark-up used by Apples of Gold is still well below that of traditional
jewelers, since they are not employing keystone pricing structures in
their markup. The customer wins here as well.
Apples of Gold believes in dealing with quality in order to obtain
quantity. "At times we have cut our profits so our customers will remain
our customers and maybe spread the word that we stand for integrity,
honesty and a willingness to share the benefits even when the going gets
rough", says Yaghtin.
Since time immemorial, gold has been a constant. It is the standard. It is
nice to know that in this uncertain world, there is yet another constant:
the reliability of Apples of Gold to offer the highest quality merchandise
at the most affordable prices.