ApplesOFGOLD.COM® - BraND-NAME QUALITY FINE JEWELRY w/OUT BRAND-NAME COST!

Apples of Gold believes that God comes first and our neighbors come next. Because of that, we’re committed to high moral standards, unquestionable ethics and the fair treatment of all our employees.

Our name is derived from a Biblical Proverb: "A word fitly spoken is like apples of gold, in settings of silver ..." (Proverbs 25:11). In all we do, we strive, speak, and act to offer our customers the highest quality jewelry and the utmost in human-to-human customer service.

Since we opened our virtual doors in 2000, we’ve held the conviction that the prices most conventional jewelers charge are exorbitant, reflecting a much higher markup than is often necessary. We set out to be different: we’re committed to value-based pricing and employ only a modest markup, providing our customers with an average savings of 40 percent off traditional retail jewelry prices.

Our dedication to value pricing is matched by our devotion to excellence, and we never let our desire to offer a fair price cause the quality of our jewelry to suffer. We’re constantly refining our selection, as well as continually working to hone our service to our customers and our relationships with our manufacturers, designers and suppliers—all to bring you the best fine jewelry and the best shopping experience possible.

We carry a wide selection of wedding rings, engagement rings, diamond rings, gemstone rings, gold jewelry, platinum, and silver jewelry. However, we don’t stop with the staples—we search out fine pieces that are hard to find, one of a kind and extraordinary. Our unique collection includes vintage jewelry, colored diamond rings and personalized jewelry. We sell well over 5,000 unique jewelry designs and new items are often added every month; no matter whether you are in the market for white gold jewelry or platinum, silver or titanium, or looking to add to your gemstone or diamond collection, you can be confident that you’re getting only the best.

We stand behind our jewelry and offer a 100% Satisfaction Guarantee along with our 45 Day 'no-questions-asked' Return Policy. We also ship every order on us: shipping is free in the U.S. to all our customers no matter what you buy or how much you spend.

We think that being a little different is the best way to serve our customers, and we’re committed to showing you how honest-to-goodness different Apples of Gold really is! Try us - you'll notice the difference!

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