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Gold Overtakes Platinum in the Precious Metals Market

Gold Overtakes Platinum in the Precious Metals Market

A pretty rare occurrence that is not so rare nowdays: gold prices are valued higher than platinum prices in the precious metals commodities market. Say what? Yes, gold costs more than platinum! As of the close of the last business day (April 6, 2012), gold closed at $1,634.10 per ounce and platinum closed at $1,602 […]

April 8, 2012 | By More
Why is Platinum More Expensive than Gold Jewelry?

Why is Platinum More Expensive than Gold Jewelry?

There are several factors involved in pricing platinum jewelry vs. gold jewelry, from the obvious to the less obvious. The Metals Price of Platinum vs. Gold Platinum, as a precious metal, is normally valued much higher in the precious metals commodity market than gold. Whereas historically gold has been valued at considerably less than platinum, for one […]

April 7, 2012 | By More
April Birthstone: The Diamond

April Birthstone: The Diamond

When we long for life without difficulties, remind us that oaks grow strong in contrary winds and diamonds are made under pressure. Peter Marshall Is there any stone more captivating than the diamond? This stone encompasses the highest wonders of creation: beauty, strength, resilience, purity, and a whole lot of sparkle. Read on to learn […]

April 4, 2012 | By More
Keystone Pricing: How Jewelry Prices are Determined

Keystone Pricing: How Jewelry Prices are Determined

If you hang around jewelers or retailers long enough or are an avid jewelry shopper, you may eventually hear the words “keystone pricing” or “triple-keystone pricing” floating around. Such terms are sort of jewelers’ code words for their various pricing structures. So without getting too wordy, what simply is keystone pricing? Keystone pricing = the […]

April 2, 2012 | By More
New Celtic Wedding Bands

New Celtic Wedding Bands

Apples of Gold already has a distinguished collection of celtic wedding bands; but this week we have added some crowning pieces to our already existing selection of celtic rings. The highlights include the Carved Celtic Wedding Bands in white gold, two-tone, and yellow gold (above/left in two-tone gold). Each ring consists of a deeply engraved […]

March 31, 2012 | By More
The Price of Silver

The Price of Silver

The price of silver doesn’t receive as much press as the price of gold, but it, too, has been dramatically impacted by the uncertain economy in recent years. Throughout the past few decades, silver prices have seen both slumps and astounding peaks. The price of silver rose throughout the 1970s, due to a high demand. […]

March 30, 2012 | By More
Is it Safe to Buy Jewelry Online?

Is it Safe to Buy Jewelry Online?

It is an unquestioned fact nowadays that people today are shopping online for virtually everything–from books, flowers, chocolates, and wines to gardening tools, furniture, and household cleaners. Many are even turning to the Internet for such major purchases as wedding bands and jewelry. But is this a good idea and more importantly, are you protected as […]

March 29, 2012 | By More
New 18K Gold Wedding Bands

New 18K Gold Wedding Bands

Apples of Gold has been busy this week adding a new collection of 18k gold wedding bands to our existing wedding ring collection. 18K gold wedding bands are popular both in the U.S., but especially with our international customers, such as our faithful visitors in the United Kingdom and other parts of Europe, where 18k […]

March 28, 2012 | By More
New Facebook Cover

New Facebook Cover

Apples of Gold recently updated its Facebook cover to accommodate the new Facebook timeline theme. We hired out friend and graphic designer Jen Brookman for the task! We think Jen did a great job! We’d love your feedback also! – Join the Apples of Gold facebook page to receive jewelry updates, new product additions, as […]

March 25, 2012 | By More
Pinterest Affiliate Marketing – Jewelry and Wedding

Pinterest Affiliate Marketing – Jewelry and Wedding

There is a new social site out, called, Pinterest. Perhaps you’ve heard of it. We happen to like them. A lot of Apples of Gold visitors are re-posting our jewelry on Pinterest, which helps gain more exposure for our brand. There is another type of person that we also like: the social network affiliate marketer. […]

March 24, 2012 | By More