14K White Gold Men's Double Curb Bracelet

Online Jewelry

At an on-line jeweler, such as Apples of Gold Jewelry, there is no physical retail establishment accessible to the public. At Apples of Gold Jewelry, we work directly and personally with some of the most competitive jewelry manufacturers worldwide. These are the same manufacturers that are producing gold jewelry for traditional jewelry stores. However, all the costs that would be incurred by a traditional retail merchant simply don't exist. Consequently, this benefit is passed on to the consumer. Most online jewelers, such as Apples of Gold Jewelry do not use keystone pricing. If you wanted to put a label on their pricing practice I suppose, on the average mind you, you could call it "35% Keystone". Instead of double or triple the wholesale price, you'd be hit for an increase of less than ½! You have to admit it – that's a pretty good deal. Everybody wins.

Many times, even in the face of a jump in the price of gold, a buyer can still make out if the jeweler has a fair amount of merchandise in stock. Since he doesn't have to buy as much at the new, higher price, he can afford to let the older, lower price stand and still come out just fine. This holds true with all types of retailers – traditional as well as on-line.

However, should a seller seek to replace a certain piece, he is forced to pay the new price. It will depend on his own financial situation whether he can afford to let you have the piece at the original price. Here is another case where the on-line jeweler generally has it all over the traditionalist. Think about it - the gallon of gas that you paid 29¢ for 40 years ago is going to cost you $3.00 today. If you wanted to replace the house you paid $15,000 for 40 years ago, it would cost you easily over $100,000. We're talking about wood here – a renewable resource. There is only so much gold.

Next: Rising Jewelry Pricing

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