Why is Platinum More Expensive than Gold Jewelry?
Posted: April 7, 2012
Why is Platinum More Expensive than Gold Jewelry?
There are several factors involved in pricing platinum jewelry vs. gold jewelry, from the obvious to the less obvious. The Metals Price of Platinum vs. Gold Platinum, as a precious metal, is normally valued much higher in the precious metals... Read More →
Keystone Pricing: How Jewelry Prices are Determined
Posted: April 2, 2012
Keystone Pricing: How Jewelry Prices are Determined
If you hang around jewelers or retailers long enough or are an avid jewelry shopper, you may eventually hear the words "keystone pricing" or "triple-keystone pricing" floating around. Such terms are sort of jewelers' code words for their various pricing... Read More →
Is it Safe to Buy Jewelry Online?
Posted: March 29, 2012
It is an unquestioned fact nowadays that people today are shopping online for virtually everything–from books, flowers, chocolates, and wines to gardening tools, furniture, and household cleaners. Many are even turning to the Internet for such major... Read More →
Diamond Crosses: The Symbol of the Cross
Posted: December 20, 2011
As we prepare to celebrate the birth of our Savior, we also acknowledge Christ’s suffering and death. Jesus’ truest purpose in coming into the world as a baby was to die for our sins as a man. The symbol of the cross is as important to Christmas... Read More →
Getting To The Heart Of Christmas
Posted: December 6, 2011
As we prepare to celebrate Christ’s birth, we also celebrate the ones we love with tokens of our affection and appreciation. Heart jewelry reminds those on our list of our love for them and also makes a stunning reminder as the recipient wears the... Read More →
Special Gifts Decrease The Season’s Stress
Posted: November 30, 2011
When the materialism of our culture and the madness of Christmas gift giving threatens to overwhelm us, Christians wonder how to make Christ’s birth the true gift and joy of the season. Endless hours of shopping and wrapping followed by masses of gifts—much... Read More →
Giving Thanks, Showing Gratitude
Posted: November 17, 2011
While Thanksgiving isn’t traditionally a gift-giving holiday, many have chosen to take advantage of the day to recognize people they are grateful for. A special, unexpected token of appreciation on Thanksgiving also helps alleviate some of the present-packed... Read More →
Celebrating Veteran’s Day: U.S. Army & U.S. Navy Crosses
Posted: November 11, 2011
November 11, the day we know as Veteran's Day, marks the day in World War I when fighting ceased. Seven months later the Treaty of Versailles formally ended the global conflict. The following year, in 1919, President Woodrow Wilson declared November... Read More →
Our Best-Selling Jewelry Includes Great Gifts For Men
Posted: October 10, 2011
As we’ve been compiling our lists of bestsellers in all categories, a few pieces consistently pop up as our customers’ favorite selections. We all know that men can be hard to buy for—particularly when you want a special, meaningful gift. Our best-seller... Read More →
Unique Wedding Bands That Express “You”
Posted: September 6, 2011
When choosing a wedding band, it’s wise to go with tried-and-true over trendy, but classic and elegant doesn’t have to mean run-of-the-mill. Apples of Gold boasts an extensive variety of stunning wedding bands that you aren’t going to see on everyone... Read More →




