It's a good time of year to talk about ice, isn't it? August is, for people living in the Northern Hemisphere, the hottest month of the year, and there is nothing cooler to think about than ice. Or for this discussion, diamonds.
Just like the rest of us, diamond vendors have been suffering through Read More
In 1947, a marketing staff for DeBeers coined the phrase "A Diamond is Forever" and it went on to become the best advertising slogan of the 20th century. The message it conveyed could not have been as effective if it referred to something less deserving of the title; the phrase flourished and made Read More
If you’ve ever purchased a diamond, you are likely familiar with the phrase “the four C’s.” But even if you can name them all, understanding the difference that each of the C’s makes on the diamond is a much more complicated affair. Many people wonder which one of the four C’s is the most Read More
There is a treasure trove of historical information regarding jewelry of the bygone days. We all know about rings, earrings, necklaces, bracelets, and pendants because they are very much in existence today. But do you know that there is at least one kind of jewelry that was so much en vogue in the 17th Read More
Black Diamonds are genuine, natural diamonds that have been heat and pressure treated to obtain their black color. This makes them not only unique, but also high affordable! You can get a full 1.00 Carat or 2.00 Carat Black Diamond Solitaire Ring in the hundreds of dollars, not thousands.
Then Read More