Pricing Gold Jewelry, An Insider’s POV

Keystone Pricing Keystone pricing is taking the wholesale cost of a piece of jewelry and marking it up 100%. Information site, About.Com, takes this a step further. They advise entrepreneurs: "A simple formula when pricing for wholesale is to add up your costs (this includes labor, overhead, Read More

Jewelry Hot List

Last was the year of new jewelry for Apples of Gold, with the addition of over 600 new, unique jewelry pieces. Below are some of the "hot seller" highlights from our newest fine jewelry pieces: Black Diamond Rings became a hit for Apples of Gold with our Art Deco Black Diamond Ring and so we added Read More

Important Jewelry Shopping Tips

When you are in the market for a new piece of jewelry, it’s important to be aware of a few key factors. First and foremost, getting beautiful jewelry at a great price requires knowledge. But what knowledge, exactly? In a nutshell, always do research on the item you are looking for before buying. We’ll Read More