The Apples of Gold “Best Of” Series: The Best Of Our Platinum Wedding Bands

In this series we’re exploring our collection of precious metals and our most popular bands in an effort to help you understand what goes into a great wedding band. Perhaps you have a few ideas about what you’d like or maybe you are just starting to gather information. Either way, we want to help Read More

How To Care For Platinum

Platinum is the rarest and most expensive metal used in jewelry crafting. Thirty-five times rarer than gold, the lovely metal is currently quite close in price to gold, fueling the flames of its popularity. Many couples choose platinum for their wedding bands and engagement ring due to its strength and Read More

Platinum vs. Titanium Wedding Bands

Are you torn between the lovely look of platinum and titanium wedding bands? If so, you are in luck. We are going to cover the important differences between platinum and titanium to help couples make an informed decision on which metal is right for their wedding bands. Once you’ve weighed all the Read More

Jewelry Hallmark Guide

If you own a piece of precious metal jewelry, you have likely noticed a small stamp on a hidden part of the ring, necklace, bracelet or earring. These stamps are known as a jewelry hallmark, and appear on almost all precious metal jewelry. Jewelry hallmarking can give you clues as to the jewelry’s Read More

Understanding the Price of Platinum Jewelry

Why is Platinum Much More Expensive Than Gold? Platinum is a hypoallergenic virtually pure precious metal. Jewelry stores who sell high quality platinum offer 950 Grade (95% pure platinum) jewelry. Anything less should not be considered either pure or hypoallergenic or of substantive quality. This Read More

Platinum Wedding Bands

As mentioned in our article about Holiday Proposals, December is by far the most popular month for couples to get engaged. Despite the economic outlook, couples are still falling in love, pledging to spend their lives together, and planning weddings. The good news for today’s couple on a budget is Read More

Wedding Bands: Modern Simplicity

In an industry that became completely extravagant and over-the-top, more and more couples are calling for a return to simplicity. What started in the 1980s with cupcake dresses, 20-inch bridal bouquets and poofy sleeved fuschia bridesmaid gowns is thankfully becoming subdued. In its place, a more modern Read More

Platinum Rings: the King’s Heavy Metal

Italian humanist Julius Caesar Scaliger described platinum in 1557 as an unknown noble metal found between Darién and Mexico, "which no fire nor any Spanish artifice has yet been able to liquefy". King Louis XV of France declared platinum the only metal fit for a king in the 18th century. Today, platinum Read More

Platinum Prices Tied to the Big 3 Automakers?

Platinum fell below $800 an ounce on Thursday--a welcome sight for most in the fine jewelry industry, who consequently are able to lower platinum jewelry prices in hopes of motivating consumers to purchase such items as platinum wedding bands. Platinum has exhibited nothing short of a bona fide crash Read More

Platinum Wedding Band Prices Down Sharply

With platinum prices down significantly this year, it is the perfect time to buy that platinum wedding band you've been eyeing all year. Apples of Gold Jewelry has lowered prices recently on all of its platinum rings, including their line of plain platinum wedding bands, design platinum wedding bands, Read More

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