It’s a deep conviction. A matter of principle. And, yes, a matter of pride.
 

We do not view ourselves primarily as “online jewelers”. We see ourselves as jewelers, period.

With 2,500+ jewelry items online and growing, we strive to exhibit not only the must-have staples of the jewelry trade, but the unique and the fashionable, the hard to find, and the breathtaking.

We are less interested in the the diamond journey pendants or diamond stud earrings that have flooded the market, although we proudly carry them both! We are more excited about the unique yet affordably priced jewelry pieces that we passionately add to our collection.

With a specialty in fine gold jewelry, wedding rings, diamond jewelry, gemstone jewelry, we also selectively showcase alternative metals such as 950 grade platinum rings and air-craft grade titanium bands. Our latest addition: colored diamond jewelry, including blue diamond jewelry and black diamond jewelry.

Of course, we cannot leave out the designer staples by which we earn the respect of our loyal customer base.  Gold bracelets and gold chains are among our top sellers, with a stunning line up in both categories!

By adding new suppliers to the Apples of Gold team annually, we thereby add several hundred new products each year, sometimes on a monthly basis.

We bring you the latest in jewelry trends which we tirelessly obtain through exquisite jewelry trade shows, long-standing relationships in the jewelry trade, and most simply and effectively by suppliers who directly seek us out due to our impeccable reputation in the jewelry trade.

We have not seen a year where our company and our product line has not grown dramatically.

By signing on with brand-name jewelry manufacturers, in addition to our unique value-based jewelry collections, we want to bring the prestige to the online jewelry trade that it deserves. Together, we want to silence the nay-sayers of the jewelry world. Our latest name brand addition: the world class leader in wedding bands, Benchmark Wedding Bands.

Browse our site of more than 2,500 items!