Our
Foundations
Apples of Gold
Jewelry, branching off of a Los Angeles jewelry wholesaler with over 25 years of
experience in the jewelry industry, launched its first online presence before
the turn of the century, in the year 1999.
With the single
premise that jewelry retailers over-priced their products by marking up their
jewelry anywhere from 100%-300%, Apples of Gold Jewelry launched with the modest
premise of providing the same, high-end jewelry as any successful jewelry
retailer, but at a dramatically lower price.
Prices from high-end
retail jewelry stores just did not seem “fair”. With this in mind, the owners of
Apples of Gold Jewelry sought after the most experienced manufacturers of the
jewelry trade, starting with their contacts in the downtown, Los Angeles Jewelry
District on Hill Street and later expanding to the competitive jewelry venues in
New York, Italy, Israel, and beyond.
By working directly
with manufacturers and wholesalers and utilizing long-held business
relationships, Apples of Gold Jewelry cut prices and reduced overhead by doing
business online, and thereby minimized the cost of retail jewelry to its loyal
customer-base by maintaining an outstanding average of 50% below retail mark-up.
But “price” was only
the beginning …
Next:
Our Ethics
