In 1947, a marketing staff for DeBeers coined the phrase "A Diamond is Forever" and it went on to become the best advertising slogan of the 20th century. The message it conveyed could not have been as effective if it referred to something less deserving of the title; the phrase flourished and made
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"And thou shalt set in it settings of stones, even four rows of stones: the first row shall be a sardius, a topaz, and a carbuncle: this shall be the first row" (Exodus 28:17).
Most scholars agree that the concept of birthstones had its origins not in the celestial sphere or the zodiac, but in the
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