Why White Gold is Continuing to Trend

White gold’s popularity comes from its bright white look and lower cost. It’s perfect for those who want the luxury of gold with a platinum look. In fact, it’s difficult to tell the difference between white gold and platinum. It won’t tarnish and does not scratch as easily as sterling silver, another cool, silvery option.

White gold first became popular in the 1920s, when people were looking for a less costly alternative to platinum. Over the years, it has had its highs and lows, but in the 1990s it came back into vogue and has remained popular for all kinds of jewelry today, especially for white gold wedding rings and white gold engagement rings.

Kate Middleton helped the demand for white gold when she accepted her white gold ring from Prince William. Before her, Princess Diana wore her famous white gold ring embellished with a gorgeous blue sapphire surrounded by diamonds. If your budget precludes white gold and diamonds, consider white gold and white sapphires.

White gold earrings look great with casual outfits, while white gold earrings encrusted with diamonds or other precious gems will take you out on the town in style.

And let’s not forget bracelets, too. White gold bracelets for women stack beautifully with yellow and rose gold, or make a statement standing all alone.

So what is white gold? Is it actual gold? White gold is an alloy that contains yellow gold and palladium or nickel, which gives it its white tone. Most white gold is rhodium plated to keep its shine and luster. The rhodium plating does tend to wear off after a few years and must be re-plated to restore its finish. This, however, is inexpensive and sometimes even a free service of some jewelers. Taking care of white gold is easy: just clean your white gold jewelry in warm water with a soft brush and a little mild dish soap.

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