Choosing the Right Jewelry

"A word fitly spoken is like apples of gold in pictures of silver." (Proverbs 25:11).

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How We List Our Jewelry

Each piece of jewelry within the Apples of Gold collection is chosen and listed based on the following factors:

• Quality, Design, & Craftsmanship

• Value and Price

• Reliability of the designer, manufacturer or wholesaler

Ethical Pricing. With the above in mind, we are able to offer the same jewelry as a traditional jeweler, but at an average of 40% below standard retail mark-up. The difference is not the quality, selection, or design; the difference is the price. But ethical pricing models do not mean “cheap jewelry.” Apples of Gold consistently maintains a level of quality that often surpasses most online jewelers.

Heirloom Quality. Apples of Gold products are designed to last a lifetime. Our pieces are substantial, never flimsy—you can feel the quality in their construction. We also recognize the quality that is produced from traditional and time-honored methods and machinery. For example, our vintage-style diamond and gemstone rings are made from original Victorian molds that were obtained from that period by our manufacturer and designer.

Precious Metals. Quite simple, our precious metals are our priority. To ensure that you are getting the very best we often assay metals from our various manufacturers in order to confirm their purity. All of our product pages are designed to give you the exact specifications of the jewelry you are buying, but you can always count on the following:

• Gold. While the majority of our items are crafted of 14k gold, we also offer a selection of 18k or 10k gold.

• Platinum. All Apples of Gold platinum jewelry is 950 grade purity (the highest purity available for platinum jewelry) and are hypoallergenic.

• Silver. All Apples of Gold silver jewelry is .925 sterling silver (the highest grade of silver available for jewelry).

• Titanium. All Apples of Gold titanium rings are aircraft-grade titanium and are hypoallergenic.

Next: Diamonds & Gemstones  

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