Why Shop at Apples of Gold Jewelry

There are several trustworthy jewelry companies online, but you’ve discovered Apples of Gold Jewelry and are perhaps eyeing an item that you are considering purchasing. But why shop at Apples of Gold Jewelry vs. other online jewelers or even your local jewelry store? To answer this, we take into account several key factors, including: product quality and selection, jewelry value and price, personable and professional customer service, as well as the overall story behind our brand.

Apples of Gold Jewelry Reviews

4.8 out of 5 Stars from Verified Shoppers
A+ Rating with the BBB
In Business Since 1999
Free Shipping in the U.S. (International Shipping Available)
45 Day Extended Return Policy
An Average Price of 30-40% Below Retail
Guaranteed Authentic 14K, 18K and 22K Solid Gold
Professional Customer Service
Over 12,000 Jewelry Items Onlinee

Value-Based Pricing

Save an average of 40% on Jewelry

14K Solid Gold Thick Men's Plain Cross Pendant — 14K Solid Gold Thick Men’s Plain Cross Pendant

Apples of Gold started out with a simple and singular mission: to provide the same high quality jewelry as traditional, high-end jewelers, but at an affordable price that just about anyone shopping for fine jewelry can afford. With an emphasis on gold, sterling silver, platinum, diamonds and gemstones, we launched our business in 1999.

While most retail jewelers mark up their jewelry between 200-300% minimum (often referred to as keystone or triple-keystone pricing), Apples of Gold promises a more modest markup, based on the daily gold and silver market price and a value-based approach to pricing our items. With gold increasingly on the rise, we make a conscious effort to maintain a discount, fair-market, value-based approach to pricing our unique jewelry, generally saving customers an average of 30-40% below traditional retail prices, without ever compromising quality.

45-Day Return Policy

1/2 Carat Art Deco Diamond Engagement Ring — 45 Day Return Policy

All of our standard jewelry comes with our extended 45-day return policy and 100% satisfaction guarantee.

The only exception is personalized or customized items or jewelry that has been engraved.

We make returns & exchanges easy, so that you are never stuck with an item you do not want. Read more about our easy return & exchange policies.

Free Shipping

Every jewelry order ships for free in the U.S., with USPS, FedEx or UPS and each package is fully insured against transit loss or damage and is trackable, so that you can rest assured and never worry about not receiving your order. Read more about our shipping policies.

International shipping is also available to global destinations like Europe (including the UK, Ireland, France, Germany) as well as Canada, Australia and parts of Asia.

Personable Customer Service

Contact Us

If you check our independent customer reviews, the #1 comment that stands out is our level of professional, personable and knowledgable customer service. A live person will guide you either on the phone or in email and help you through the entire ordering process, from pre-order questions and concerns to product delivery and shipping times to post-delivery and follow-up. This is truly what helps Apples of Gold Jewelry stand out above our competitors, in addition to our unique, quality and unique product line. We even offer live chat and are actively present on social media, including Twitter, Facebook, Pinterest and Instagram.

Customer Reviews & Credentials

Apples of Gold has an A+ rating with the Better Business Bureau (BBB) and has received thousands of verified customer reviews with an average rating of 4.8 out of 5 stars from Shopper Approved, an independent, third-party ratings service. The reviews are also published on and verified by Google.

But we consider our best credential to be the fact that Apples of Gold is a Christian-owned, small, family-run business that you can trust. You are not doing business with a large, impersonal corporation with staff who are inaccessible. You are dealing with an experienced and knowledgable staff of expert jewelers with decades of experience who are standing by to assist and guide you in making the best purchasing decisions. We will never upsell you and only make recommendations after listening carefully to your specific jewelry needs.

Authentic Precious Metals

All of our jewelry is guaranteed authentic 14k, 18k or 22k solid gold, platinum, sterling silver or titanium.

Our gold metals are what is considered “plum”, jewelry lingo meaning that when we state an item is 14k gold, it is exactly 14k, not a fraction less.

All of our jewelry is guaranteed genuine and we will provide a written invoice with each ordering with the precious metal purity listed.

All jewelry is also hallmarked with the metal type and purity, such as “14k”, “18k”, “22k”, “plat” or “950” (for platinum) or “925” (for sterling silver).

All of our gemstones and diamonds are also guaranteed authentic as stated with the qualities listed in each product’s description.

12,000 Jewelry Items & Growing

14K Two-Tone Gold Celtic Wedding Band Ring

Apples of Gold currently has over 12,000 jewelry items online and we are constantly adding new jewelry as we discover new items that meet our value-based pricing approach and are simple good deals! Each year, we add an average of 500 – 1,000 new products. We expect to be up to a minimum of 15,000-25,000 in the upcoming years, with a wide selection of gold jewelry, engagement rings, diamond rings, gold crosses and Christian jewelry, earrings, pendants and necklaces, 14k gold chains, personalized jewelry, and precious metals like gold, sterling silver and platinum as well as alternative metals such as our titanium wedding bands. Our collection even includes higher purity metal karats like 18k and 22k gold on select pieces such as, for example, our 22k solid gold cross pendant for men, among other handmade and unique items in higher metals.

Custom Jewelry

If the 12,000 – 15,000 unique SKUs are not sufficient and you cannot find exactly what you are searching for, consider our custom jewelry service. If you can sketch it or show us pictures of what you have in mind, we can most likely have it made, whether you are looking to make something unique and spiritually meaningful, like gold crosses or a unique diamond engagement ring or pendant, we can design and manufacture it for you. As a part of the custom process, we will provide you with computerized CAD renderings of your custom jewelry piece, which details the measurements, dimensions, weight, price and angles of each piece with images you can view prior to finalizing your design and ordering your new custom jewelry.

Best Sellers

While our line-up includes many popular items, including antique-style engagement rings, handmade wedding bands, gemstone jewelry, trendy gold hoop earrings, personalized and engravable jewelry items, yet among our best selling items are our high quality collection of 14k, 18k and 22k gold crosses, such as our 14k solid gold men’s cross pendant.

14K Solid Gold Men's Cross Pendant — 14K Solid Gold Men’s Cross Pendant

With so many thin, flimsy, lightweight or hollow crosses on the market, Apples of Gold determined to design men’s gold crosses that are fully solid and with a substantial weight, size and thickness that is created in a masculine design for men with an heirloom quality craftsmanship that can be passed on through the generations. And when we fell in love with our men’s solid gold crosses, we then made women’s versions as well to complete the set and now offer some of the highest quality crosses in the jewelry industry. Thus was born an entire collection of men’s and women’s solid gold individually made and hand-polished crosses that are among the best quality crosses that we have seen since we opened our virtual doors in 1999.

14K White Gold Braided Wedding Band Ring

Another best seller among our vast collection includes our individually handmade design wedding bands, particularly our two-tone and white gold wedding bands which have trended consistently, including designs like braided wedding bands, hammered wedding bands, Celtic knot designs, and even just our simple plain, polished bands in both gold, white gold and platinum. Other trending items include gemstone rings and gold bracelets and necklaces and our personalized jewelry items. With so many categories and price points, there is virtually something for everyone.

Diamonds & Gemstones

3/4 Carat Three-Stone Princess-Cut Diamond Engagement Ring

Apples of Gold also offers a vast array of precious and semi-precious gemstones in A – AA rated quality as well as natural diamonds, including conflict-free and ethically sourced diamonds. The Diamonds offered at Apples of Gold include not only a selection of conflict-free, but also GIA Certified Diamonds. GIA Expert gemologists independently examine graded diamonds in a lab and provide a certificate of authenticity that accompanies GIA graded diamonds. The certificate will include a description of all of the specific characteristics of the diamond, including the carat, color, clarity, cut, and shape, as well as the diamond’s precise measurement, polish, symmetry, and fluorescence.

The Apples of Gold Jewelry Story

Apples of Gold started with the premise that retail jewelry is marked up too high. Vowing to providing the same high quality jewelry for less, the company launched online in 1999. The online jeweler grew out of a family-owned jewelry wholesaler in Los Angeles with over 30 years of expertise in the jewelry industry. Today, we continue to work exclusively with local, U.S.-based wholesalers, suppliers, and manufacturers and suppliers. The vast majority of all of our products are made in the U.S.A.!

You’ll also notice that we have Bible verses and scripture references throughout our website, with a large array of Christian jewelry. Our company name, “Apples of Gold” is derived directly from the Bible, in Proverbs 25:11: “A word fitly spoken is like apples of gold in pictures of silver.” As such, we take our company ethics very seriously, both in regards to dealing with our customers, employees and suppliers.

Made in the USA

Apples of Gold Jewelry is a Christian-owned and operated company and an American brand, with over 80% of our jewelry created in the United States by local manufacturers and wholesalers, and the other 20% made in Italy, Germany, and other countries. Still, all goods are purchased from American vendors. even when not made in the U.S.A. All U.S. made jewelry will be clearly marked with an American flag and “Made in the U.S.A.” emblem on the product detail page of each item. Apples of Gold prides itself on being a patriotic, American brand.

At its inception and continued business operations, we sought out the most experienced and value-based jewelry manufacturers in the industry and continue to emphasize American made goods. Starting in the heart of the downtown Los Angeles jewelry district, we then branched out to U.S. manufacturers and wholesalers across America in regions like New York, New Jersey, Ohio, Illinois and Louisiana among other U.S. States.

Many of our best sellers, including our handmade gold crosses and wedding bands are made by local manufacturers and U.S. craftsman.

Security & Privacy Policy

Our privacy policy is quite short and simple. We do not sell or share your personal and private information with anyone, period. Only absolutely necessary details are shared with vendors for the purpose of order fulfillment and shipping. We will never spam you with emails or sell your emails to any other business. We have also partnered with Norton’s Shopping Guarantee to ensure privacy and security when shopping and every page on our website uses secure, encrypted technology to keep your personal information private and secure.

Jewelry Education

We pride ourselves on being knowledgable about the jewelry we sell, and we like to share that knowledge. Check out our jewelry blog for daily or near daily posts about jewelry trends as well as educational pieces about various aspects of gold jewelry, including updates on the gold market price as well as our jewelry education section which answers some of the most essential questions about jewelry, from jewelry cleaning to the different types of precious metals, differences between 14k and 18k or white gold and yellow gold, which metals are hypoallergenic and more. This is a vast resource that we are adding to regularly and we hope it will be a real benefit to our customers.