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We Price Match Gold Chains

Apples of Gold Jewelry has among the most competitive prices for solid gold chains, but we want our customers to know that we will also do our best to price match if you find the same gold chain elsewhere. Here is how it works.


If you find a gold chain at another store, whether in person or online, email us the link to the website or offer you are comparing. You can also call us at 800-349-7992 during business hours. Also, make sure you are comparing similar items. For example, we cannot compare a handmade gold rope chain to a machine made 14k solid gold link chain, as manufacturing costs and labor vary. We will then compare prices based on the price per gram and gold content and give you our best offer. Be sure to also read our article on Getting the Best Price for Gold Chains.


When comparing jewelry stores that sell gold chain necklaces, make sure the store you are shopping at has the item in stock and that their prices are up-to-date. Sometimes, a customer will find an out of stock jewelry item elsewhere and want us to price match an essentially non-existent item. Often, these are from outdated and out-of-date defunct websites or “side businesses” that listed something years ago and have not updated their prices to reflect the current price of gold. Apples of Gold Jewelry examines the gold market on a regular, ongoing basis to adjust our prices to reflect the gold price. If we advertise an item, it is available 99% of the time and the price is always accurate. We will, however, do our best to price match, so be sure to contact us for best pricing before making any decisions.


Please do not expect to pay the same price per gram for an individually handmade gold cross, for example, as you would for a standard link chain. Our price match offer is mainly for gold chains and simpler items that are available at most jewelry stores, but if you are looking at a different item, it does not hurt to ask if budget is a concern. We will always do our best to give you our best price or explain why we cannot beat a price based on numerous factors so that you understand why. But in most cases, we are always glad to negotiate the best deal or at least give you a courtesy discount or coupon. So feel free to reach out!

Let us know if you are in the market for a gold chain, whether it is something you found on our website or elsewhere, as we have many options from numerous top U.S. manufacturers and suppliers that we have sometimes may have yet listed on our website.

Contact us for more information or if you have any questions. We are here to help!

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