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Notes from the CEO: Proverbs 25:11

Diamond Cross PendantI was speaking with my son this morning, and among the various things that he hopes to be–such as a Lego-engineer and/or a farmer (after watching episodes of Little House on the Prairie)–we got into talking about religion in the workplace, and how that mentioning Jesus or promoting God in most companies is not tolerated.

One of the advantages of owning your own business, I told him, rather than working for a big company, is that you can talk about God freely. Most companies, when it comes down to the bottom line, are there to make money. We are not exempt: that is our goal also. But not at the cost of sacrificing our underlying values and beliefs. This includes our spiritual views as well as the ethical way in which we approach our product selection, pricing models, and customer service.

We place Scripture on our website, I told him; and even our company name, Apples of Gold, comes from the Bible, from Proverbs 25:11: “A word fitly spoken is like apples of gold, in settings of silver”. The verse continues: “Like an earring of gold and an ornament of fine gold is a wise rebuker to an obedient ear” (25:12).

We believe that our name, Apples of Gold, accurately embodies our line of work; the jewelry reference is clear, and it allows us to glorify God in what we do and to be reminded daily that we must serve our customers with honesty and integrity.

How do you feel about companies and employees promoting their beliefs in the workplace? How do you feel about the Apples of Gold name?

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